Lisa M. Norman

Real Estate | Sales | Project Manager | Marketing Strategist

  • Strategic professional with a proven track record in business development, operations, marketing, recruiting, and training. 
  • Adept at bringing structure and creativity to each business opportunity, ensuring successful development and implementation. 
  • Exceptional communication skills demonstrated across all organizational levels, facilitating seamless collaboration in cross-functional roles. 
  • Committed to delivering superior client experiences through a combination of operational excellence, targeted marketing strategies, and effective recruitment and training initiatives. 
  • Proven ability to thrive in dynamic environments, consistently achieving and surpassing goals in diverse business functions

EXPERIENCE

LMN REAL ESTATE, STRATEGIC PROJECTS CONSULTANT

  • Provided comprehensive consultancy services encompassing marketing, strategy, sales, and business development to drive operational excellence and maximize client success.
  • Leveraged my expertise to customize strategic solutions for each client, ensuring alignment with their unique goals and market positioning.
  • Established meaningful partnerships with C-level executives, offering insightful guidance and fostering collaborative relationships for sustained business growth.
  • Acted as a dynamic problem solver, addressing challenges across industries with creativity and strategic thinking to deliver tangible and impactful results.
  • Infused an entrepreneurial spirit into consulting engagements, bringing a founder's mindset to help clients navigate complexities and capitalize on opportunities.

ENDPOINT, INC., (SAAS, DIGITAL TITLE & ESCROW), NATIONAL ACCOUNTS

  • Managed large national accounts, ensuring seamless post-launch account management and fostering strong client relationships.
  • Collaborated with C-level executives to customize SAAS offerings, aligning solutions with client needs and driving overall client satisfaction.
  • Played a key role in configuring client companies to effectively integrate digital title and escrow services, optimizing their operations.

SIDE, INC. (SAAS, BROKERAGE PLATFORM) STRATEGIC PARTNERSHIPS

  • Successfully built and nurtured influential and high-volume accounts for Side, contributing to the company's overall success.
  • Spearheaded the successful launch of Side in a new market, Southern California, establishing a strong presence and driving business growth.
  • Pioneered the development of the first and only developer + Side partnership, showcasing a unique and innovative approach to business relationships.
  • Established the first two strategic partnerships between Side and independent brokerages in Southern California, fostering mutually beneficial collaborations.
  • Secured partnerships with some of the nation's top-ranked real estate teams and independent brokers, enhancing Side's market position and expanding its network.

PACIFIC UNION REAL ESTATE, VICE PRESIDENT OF PRODUCT 

  • Championed the company's product leadership and evangelism, driving innovation through the evaluation of new technologies and strategic enhancement of existing systems.
  • Articulated clear recommendations after evaluating technology issues, ensuring the optimization of the overall tech infrastructure.
  • Steered user-experience research initiatives to enhance product design and functionality.
  • Monitored and analyzed software success and adoption metrics, employing insights to refine technology strategies.
  • Executed customer-first product launch plans, emphasizing user satisfaction and engagement.
  • Established and led the company's first Innovation Lab, fostering collaboration among 100+ members.
  • Delivered impactful company-wide presentations, education, and training sessions on evolving technologies.
  • Conducted ongoing research to understand user interactions and technology consumption, employing diverse methodologies for comprehensive insights.

PARAGON REAL ESTATE GROUP, BROKERAGE, DIRECTOR OF MARKETING

  • Defined and deployed company’s marketing strategy.
  • Increased the company’s digital footprint through social and content strategies.
  • Redeveloped all digital marketing collateral.

PACIFIC UNION REAL ESTATE, BROKERAGE, DIRECTOR OF MARKETING/ADVERTISING

  • Successfully led the company’s rebrand and executed a concurrent brand building omni-channel marketing strategy.
  • Strategic re-development of the Pacific Union website

PROJECTS

SOTHEBY’S

Website overhaul (via Gabriels Technology). Print and digital CMA implementation with corresponding listing presentation service (Moxi Present). New marketing hires with formal training program. Scaled agent training program. Implementation of RealScout from traditional MLS search. Implementation of new agent websites via Gutensites.

CHRISTIE’S INTERNATIONAL REAL ESTATE

Liaison between Christie’s International (NYC) and Strutt & Parker (London) as project manager to onboard brokerage and all 500+ agents to Christie’s marketing platform, digital marketing programs and training. Oversaw project plan from concept through delivery that included marketing asset creation, timeline of deliverables, internal comms plan and logistics.

COMPASS

Overhaul website, including new content and video strategy. Build and market case studies for team’s development arm. Create all new marketing and operations processes for the 8 person team closing 250MM per annum. Streamline all outdated operations and inefficiencies. Create new digital marketing assets and digital agent programs that included video series, targeted ads, digitized listing pitch and CMA. Create formal business development practices for team’s buyers agents to increase sales and overall list price.

CIRCLEVISIONS

Built an all-new brokerage package of video (brand and property) and property websites. Created a new video product, MediaByte, a shorter, build-your-own version of the traditional property video targeted at the modern consumer. Worked with CV marketing team to create brokerage pitch, how-to videos and marketing videos for new services.

DISCLOSURES.IO

Worked with CEO and CPO to build strategy for a new market called The Listing Initiative, Los Angeles. Used existing brokerage relationships for a variety of biz dev strategies to increase product awareness by agent and executive outreach, online demos and test pilot groups. Collected data on the use cases in Los Angeles and agent feedback for product iteration for new markets.

EDUCATION

Bachelor of Arts, Communication University of San Francisco

PROFICIENCIES

Salesforce | ChatGPT | Slack | Jira | Asana | Mailchimp | Constant Contact | Basecamp | Monday | Squarespace | GSuite | Zendesk | Copper CRM | Gong.io | Pipedrive | HubSpot

  • "Lisa is without a doubt a machine. I love her tenacity, curiosity, and drive. She has her eyes focused on the future and emerging technologies, and she is committed to continued innovation in the real estate industry. She was awesome to work with, bringing a VR project to life for a client

  • "Her grasp of every aspect of the industry is just phenomenal. We look to her guidance for all our marketing and product development strategies, and the business connections she made for us are invaluable. She personally knows just about everybody!"